Content Creation Planner
Content Creation Planner
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The Content Creation Planner is a planning system designed for nonprofit organizations to effectively plan their social media and blog content month-to-month. It was created to simplify your content strategy by creating a yearly content plan based on goals and conversions. By tracking and measuring your content goals you know where to take your content marketing in the next quarter.
WHAT'S INCLUDED IN THE CONTENT CREATION PLANNER
Monthly Goals
Your content should support your business goals, not be an afterthought. Set your monthly goals and plan your content with a purpose.
Content Strategy Map
Once you have your goals, map out your content by deciding what will be cornerstone content, what type of content that will be (written, audio, video), and how you’ll repurpose that into micro-content.
Content Checklists
It’s way too easy to miss elements of optimizing your content. We’ve added 8 content checklists for you to make sure your content performs and supports your goals.
Monthly Content Calendar
Use the monthly content calendar to schedule your content campaigns along with all your promotions (paid campaigns, active funnels, and sales goals).
Weekly Content Calendar
From your monthly plan, create your weekly content and marketing calendar. Schedule your content based on the marketing channel, social platform, and content status (outline, draft, publish, edit).
Weekly Statistics
Use the weekly statistics to review your week: did all your content get published and shared? Look at the effectiveness of your content in direct relation to your sales and conversion goals.
Monthly Statistics
Measure the performance of your content each month to track where your traffic and sales are coming from. We’ve included sales, email marketing, Messenger, and paid promotions as well as content referral sources.
Monthly Review
It’s important to highlight your accomplishments. We’ve included thought starter questions as well as plenty of space to reflect, doodle, and map out more content for the upcoming month.
Quarterly Statistics
The quarterly statistics allows you to measure your sales and content goals for the quarter, against the previous quarter, to analyze growth opportunities and acknowledge wins.
